Passion, Service, and Commitment
As the Chief Executive Officer of three affiliated organizations, the Hospice and Palliative Nurses Foundation, Hospice and Palliative Nurses Association, and the Hospice and Palliative Credentialing Center, Sally boldly transformed and guided the enterprise into new strategic directions. Since becoming CEO in 2012, in partnership with the Boards of Directors of HPNA, HPCC, and HPNF, she created the enterprise structure and facilitated a shared mission, vision, strategic pillars, branding, and strategic planning process. She initiated an annual joint board meeting and drove significant growth in the financial status of the enterprise.
On the operational front, Sally established an executive leadership structure and staff infrastructure and implemented numerous IT systems, including a new membership portal, certification platform, and learning management system. In 2017 HPNA, under Sally's leadership, convened the Palliative Nursing Summit and development of the subsequent project teams that continue to launch new initiatives in advance care planning, pain and symptom management, and coordination of care. She is credited with significant growth in brand, image, recognition, strategic relationships, and advocacy initiatives, as well as a successful turn-around of the foundation. She implemented a solid, data-driven evaluation process for certification programs and successfully negotiated a publication contract that resulted in significant cost savings for HPNA. Looking forward, Sally has established programs of sustainable growth, including development of the Employer Partner Program and a comprehensive design structure for the development of educational products and services.