Hospice and Palliative Credentialing Center
2015-2017 Strategic Plan

The 2015-2017 HPCC Strategic Plan was developed by the HPCC Board of Directors in support of the Mission: To Advance Expert Care in Serious Illness.  Initial work on Strategic Planning identified major areas of focus as Revenue/Growth; Engagement; and Strategic Partnerships.

Revenue  

Objective: Increase initial applicants for ACHPN and CHPN

2017 Goal: 50% increase

Strategies:

  • Implement marketing program for growth
  • Develop and implement marketing program related to certification value

Engagement  

Objective:  Increase the recertification rate for ACHPNs and CHPNs

2017 Goal: 90% of ACHPNs renew credential: 60% of CHPNs renew credential

Strategies:

  • Fully operationalize the online recertification platform
  • Develop and implement education specific to the renewal requirements and process
  • Develop and implement marketing program related to certification value

Strategic Partnerships  

Objective:  Develop a strategic collaborative partnerships plan

2017 Goal:  Strategic Partnership Plan and Advancing Expert Care Campaign, sustained

Strategies:

  • Implement formalized criteria and processes by which strategic collaborative partnerships are identified, prioritized, engaged, evaluated and sustained or retired

 

Hospice and Palliative Nurses Association
2015-2017 Strategic Plan

The 2015-2017 HPNA Strategic Plan was developed by the HPNA Board of Directors in support of the Mission: To Advance Expert Care in Serious Illness.  Initial work on Strategic Planning identified major areas of focus as Revenue/Growth; Engagement; and Strategic Partnerships.

Revenue  

Objective: Increase the number of HPNA members
2017 Goal: 28% increase

Strategies:

  • Implement membership program for growth and retention
  • Develop and implement marketing program related to member value

Objective: Increase total revenue from educational products and services
2017 Goal: 50% increase

Strategies:

  • Explore technology supporting education
  • Increase number of programs/services/products offered
  • Increase attendees at programs

Engagement  

Objective:  Increase the percent of HPNA members who belong to at least one member only community
2017 Goal: 80% of HPNA members are involved in the online member community

Strategies:

  • Fully operationalize the member portal
  • Develop and implement member education specific to the member communities

Strategic Partnerships  

Objective:  Increase percentage of effective strategic collaborative partnerships that have formalized agreements and evaluation processes
2017 Goal:  75%

Strategies:

  • Evaluate existing collaborative agreements
  • Implement formalized criteria and processes by which strategic collaborative partnerships are identified, prioritized, engaged, evaluated and sustained or retired

Objective:  Increase percent of educational offerings that are in collaboration with strategic partners
2017 Goal:  25%

Strategies:

  • Evaluate collaborative agreements
  • Implement formalized criteria and processes by which strategic collaborative partnerships are identified, prioritized, engaged, evaluated and sustained or retired

Objective:  Will have effective strategic collaborative partnerships associated with each pillar of excellence (Advocacy, Education, Leadership, Research)

2017 Goal:  100%
Strategies:

  • Evaluate existing collaborative agreements
  • Implement formalized criteria and processes by which strategic collaborative partnerships are identified, prioritized, engaged, evaluated and sustained or retired

 

Hospice and Palliative Nurses Foundation
2015-2017 Strategic Plan

The 2015-2017 HPNF Strategic Plan was developed by the HPNF Board of Directors in support of the Mission: To Advance Expert Care in Serious Illness.  Initial work on Strategic Planning identified major areas of focus as Revenue/Growth; Engagement; and Strategic Partnerships.

Revenue  

Objective: Increase corporate and foundation gifts

2017 Goal: 25% of charitable giving

Strategies:

  • Implement Advancing Expert Care Campaign
  • Develop and implement marketing program

Objective: Increase donations from HPNA members

2017 Goal: 46% increase

Strategies:

  • Develop and implement communication for consistent use
  • Implement alternative methods of donating

Objective: Increase donations from certificants

2017 Goal: 30% increase

Strategies:

  • Develop and implement communication for consistent use
  • Implement alternative methods of donating

Objective: Increase donations from Friends (general public)

2017 Goal: 50% increase

Strategies:

  • Develop and implement communication for consistent use
  • Implement alternative methods of donating

Engagement

Objective:  Increase the number of HPNA members who give

2017 Goal: 280% increase

Strategies:

  • Implement a member giving program

Objective: Increase the number of Circle participants

2017 Goal: 130% increase Circle participants

Strategies:

  • Develop and implement a solicitation plan
  • Implement alternative methods of donating

Objective: Increase the number of ‘other’ donors

2017 Goal: 375% increase

Strategies:

  • Develop and implement a solicitation plan
  • Implement alternative methods of donating

Strategic Partnerships  

Objective:  Develop a strategic collaborative partnerships plan

2017 Goal:  Plan and Advancing Expert Care Campaign, sustained

Strategies:

  • Implement formalized criteria and processes by which strategic collaborative partnerships are identified, prioritized, engaged, evaluated and sustained or retired

 

Help Us Advance Expert Care in Serious Illness

Our goal is to transform the care and culture of serious illness, with a focus on closing the gap in what could be a critical shortage of hospice and palliative professionals needed to care for the aging Baby Boomer population.

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